Pauline Hanson’s One Nation party is undergoing a significant rebranding, with Queensland Senator Pauline Hanson announcing that the party will drop her name from its official title, becoming simply One Nation. The move comes amid rising public support and speculation over potential defections from other political parties.
Senator Hanson, who founded One Nation in 1997, said the rebrand “symbolises a renewed focus on the principles that first inspired millions of Australians to join the movement: putting the nation and its people first.” She described the decision as a “defining moment for the movement, reaffirming its identity as a voice for ordinary Australians who value fairness, sovereignty, and unity.”
“With this announcement, Senator Pauline Hanson is once again reminding the country that One Nation stands stronger than ever: one voice, one people, one nation,” her statement added. The party has not yet confirmed when the name change will take effect.
The rebrand comes amid speculation that former Nationals leader Barnaby Joyce may join One Nation. Mr Joyce confirmed on Monday that he is distancing himself from the National Party over disagreements on net zero policy and his deteriorating relationship with party leadership. Speaking to Sky News, he said: “My position is against net zero. I don’t want to be part of a discussion of an amelioration of net zero. My position is no.”
Nationals leader David Littleproud responded that he would not welcome Mr Joyce’s contributions in parliament if he switched to One Nation, saying: “He was elected as a National, we want him to remain a National, and I believe everybody can make that contribution in our party room in a constructive way.”
Although rumors suggest a leadership role for Mr Joyce in One Nation, Senator Hanson dismissed these claims, stating: “It’s not going to happen… he’s not going to be leading the party. That’s totally out of the question. He has to make that choice himself, to finally make the decision if he is going to come across to One Nation.”
Recent polling shows growing support for One Nation, which holds four federal Senate seats but no lower house representation. According to the latest Roy Morgan survey, One Nation’s primary support has risen to 12%, compared to 13% for the Greens and 35% for Labor, while support for the Coalition has dropped to 27%.
The rebrand signals a fresh attempt by One Nation to solidify its position in Australian politics, emphasizing national sovereignty, fairness, and unity as core principles.
