Greece ranks eighth globally as a destination for millionaires, attracting over 1,200 individuals annually who seek safety, stability, and a better quality of life for themselves and their families.
According to a recent report by Henley & Partners in collaboration with New World Wealth, Greece offers a welcoming environment, tax incentives, and successful investment migration programs, while the Athenian Riviera and Greek islands are among the top destinations.
Millionaires choosing Greece invest in startups, tourism businesses, and real estate, bringing approximately $7.7 billion in liquid assets. The influx of this type of investor has increased by 24% over the past decade (2014–2024), reflecting a significant shift in the country’s internal image and international perception.
After the financial crisis, Greece has regained the trust of foreign investors and firmly entered the top 10 preferred destinations for millionaires. Most of these individuals do not limit themselves to residence alone: they often bring family offices, invest in local businesses, and create new jobs, contributing to economic growth.
The report emphasizes that the world’s wealthiest people seek not only security and tax incentives but also good infrastructure, stable political and social environments, access to business hubs, and top educational institutions for future generations.
At the top of the 2025 list are the United Arab Emirates with 9,800 millionaires and $63 billion in liquid wealth, followed by the United States, Italy, Switzerland, Saudi Arabia, Singapore, and Portugal. Below Greece are Canada and Australia, each with around 1,000 millionaires. In contrast, the United Kingdom records the largest wealth outflow, with 16,500 millionaires leaving and $91.8 billion departing.
Athens is emerging as a “Rising Star” for wealth migration, with the development of the Athenian Riviera serving as a major attraction. Investors are seeking luxury residences valued between €1 million and €5+ million, transforming the area into a new “Bay Area” made in Greece. The €100,000 flat tax for new residents further enhances the city’s appeal.
Dominic Volek, head of private clients at Henley & Partners, notes that Greece and Portugal continue to climb the rankings of the most attractive countries for millionaires, thanks to lifestyle, tax incentives, and investment migration programs.
With the arrival of more than 1,200 millionaires and $7.7 billion in wealth transferred to the country, Greece strengthens its position on the global map of investments and luxury real estate, confirming its economic recovery and emerging status as a destination of high financial and social influence.
